Dog being washed by its owner with Twiggels natural dog shampoo

About Twiggels

Naturally thoughtful, scientifically smarter grooming solutions that nurture a dog's well-being.

How Twiggels Began...

Person petting a golden retriever in a grassy outdoor setting Person petting a golden retriever in a grassy outdoor setting

Why Twiggels exists

Twiggels began with a simple belief; caring for pets should feel natural and uncomplicated. We saw products that felt harsh or disconnected from what pets truly need, and we wanted to create something better. Our mission is to craft natural, ethical and sustainable pet care products using plant-based ingredients, supported by science. We focus on gentle formulas that support everyday wellbeing while remaining kind to animals and considerate of the planet.

A word from our founder...


"Twiggels began with a simple idea; pet care should be kind. I wanted products that were gentle, ethical and sustainable, created with clarity and purpose. When I could not find such products, I decided to create them myself. Twiggels is a commitment to thoughtful formulation, respect for animals and care for the planet."


Daniel Ansell, Founder of Twiggels

Why We Use Vegan & Biodegradable Ingredients

Black and white puppy in a grassy field with flowers Black and white puppy in a grassy field with flowers

Every Twiggels product is made in the UK and crafted in the Cotswold countryside. We choose plant-based ingredients for their performance and their kindness to skin and coat, avoiding harsh chemicals and unnecessary additives.

Sustainability guides our decisions, from biodegradable formulas to responsibly sourced packaging. We believe in transparency, responsibility and continuous improvement so that our products support pets and protect the world they explore.